Branding is a serious exercise of marketing. It is an articulated positioning statement where gimmicks do not work. A robust branding can help Bangladesh in the same way a niche branding can promote a quality product.
Since we do not think much of our branding, Japan has kindly come forward to fill the vacuum. Their attempt is much welcome and appreciable. But the symbol of the Bengal tiger to portray Bangladesh has turned into a kind of cliché. While the number of tigers in Sundarban is gradually decreasing, we continue to use this symbol in diverse fields such as sports, business, tourism and what not.
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Source: The Daily Star
Publish Date: 22 September 2015